The distributor of popular YouTube gaming personality videos like PewDiePie and TotalBiscuit, among many others, has been purchased by Disney for $500 million.
Maker Studios doesn't exclusively distribute gaming video content on YouTube, but it is among its most popular channels of the large network. YouTubers like those mentioned above, along with the popular Game Grumps and Yogscast channels all fall under Maker Studios' umbrella, but it also helps produce videos like those featured on the Epic Rap Battles of History channel.
Disney Purchased the network for $500 million, with the possibility of performance-based payouts of up to $450 million.
The purchase was apparently made in effort by Disney to better reach the millennial generation of entertainment consumers according to Kevin Mayer, Disney executive vice president for corporate strategy, who tells Reuters, "This gives a presence online to reach the millennial group that is increasingly getting its video online."
For more on Maker Studios, check out the company's official website.
Source Gameinformer
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